Enterprise spirits (inherent):

Inclusiveness, courage advancement, innovation, growth (inclusiveness, diversified integration, endeavor, progression, innovation, creation and realization of joint growth of the company and its employees)

Corporate vision:

Distinctive teams, optimized management, good-quality device, superior benefit, appealing environment, high-grade services, sincere cooperation, mutual win and endeavor to seize the best of the industry and the first grade worldwide.

Corporate mission:

Good value for money, excellent quality at reasonable price, and exchange my sincerity for your satisfaction. Boost product quality with technological innovation, create proceedings for customers with services, jack up brand values with managerial innovation and provide value-added services to customers and potential customers whole-heartedly.

Company slogan:

Firstar, assurance of the Chinese